In 2014, Co Founders Libby Babet and Veronika Larislova embarked on a mission to trek the Kokoda trail. One of the biggest issues they found before embarking on this tough trail was that they couldn't find any healthy snacks to take with them. Everything was full of sugar, sweeteners and/or chemicals and even if you’re happy to put those things into your body, you don’t always feel like eating something sweet.
That’s when these 2 fit, athletic adventurers came up with the concept for Chief Bar, made from 100% Aussie, animal-based, whole protein. They’re a delicious, savoury snack with no chemicals, no preservatives, no gluten, no dairy and low sugar. Just natural, whole food with 100% grass fed meat, nuts and a little dried fruit – minimally processed and containing all essential amino acids. It’s the perfect healthy snack, and great for Paleo eaters.
I had the pleasure of catching up with Veronika who introduced me to the Chief Bar and after my first bite, I was hooked on both the Lamb and Beef flavours. The taste isn’t too over powering and sat well in my stomach after a massive mountain running preparation session. These bars are the perfect post session meal to refuel on because they’re full of natural protein and have essential amino acids which are perfect for recovery.
Some of you may wonder what is in the Chief Bar and just to show you how natural and healthy they are, check out the specs below:
The Chief Bar will be available soon to purchase when they launch in mid 2015 and expect to be available in selected health food shops and gyms across Australia by July. We’ll also be selling online. If you’d like to know where and when you can grab your Chief Bars please join the tribe! To join the tribe and to find out where you can buy these yummy bars click here.
Make sure you follow the Chief Bar on Instagram here and if you find yourself eating one, take a pic and tag #likeachief and also for all the latest updates feel free to like their Facebook page here.
One last thing, remember to EAT LIKE A CHIEF!